Friday, September 5, 2008

Convention...Day 2: The Foundation of Cherish Bound

I'm saving the storytelling for the next post. It deserves it's own....I'm still amazed at the power this beautiful art has over the mind.

Day two of convention was just as good as the first. This day was designed around the five national leaders. We've had our hands full this past year and have really gotten some serious OTJ training! I'm not an expert in direct sales, but this past year has definitely given me my share of opportunities. Truly a remarkable year for growth in all areas. Because of this experiences we have encountered this year, we were given the opportunity to instruct the consultants about the foundation of our businesses. Each one of us took a half hour to coach and train and then we did a Q & A panel.

The first half hour was presented by my SIL, Christa. She started the morning off with incredible passion, but also a setting the tone of the entire day of presentations. When talking direct sales and the basics of business anyone who plans on having success must know that the "home party" is the foundation behind the success. Here at Cherish Bound, we call them Gatherings. She talked about "Why the Gathering?" She did such an amazing job! I love learning from my peers and she nailed her presentation.

We understand here at Cherish Bound, that our services and products CANNOT be sold on a shelf or on a website with no face. As consultants we are the warmth and support that helps families become successful. No better place to do it than in the home. She gave great examples of her personal experiences with home gatherings, but also gave a PERFECT analogy of who we really's her story.

She told us how her toilet had broke and just to give you a background on her....she's determined, motivated, independent and can pretty much do EVERYTHING! So of course she was going to fix her toilet herself. No plumber is need at this house...matter of fact, one time I called her and she was busy fixing her sprinkler system! Anyway, she took a trip to Lowe's and made her way to the plumbing area to find her part. She had a description of what it looked like, didn't really know the name of it, but was determined to find her toilet part. She looked and looked and knew what she needed, but couldn't find it. She found the "call button" that is placed in the departments and pressed it hoping to find some assistance. She waited for a few minutes and kept with her search. Assuming that help would be on the way she patiently waited a few more minutes. This is a huge store, lots of employees, how could it take this long? She waited for almost 25-30 minutes and NO ONE CAME TO ASSIST HER! So she, she didn't give up. That is NOT her vocabulary. She went somewhere else...

Christa went to her neighborhood Ace Hardware. Yes, the personal, intimate choice that resides among the home improvement giants....smaller yes, but let me continue her story. She walked up to the doors and standing there waiting were 4 employees welcoming her into the store, greeting her with smiles. One asked her if there was any thing that she needed. She smiled and explained to him that she was looking for this plumbing part that went like this and then like that and kind of like this....he listened and knew exactly what she needed. He led her to the exact area and showed her what part she was looking for. He also told her exactly how to install this plumbing part into her toilet step by step and sent her on her way with total confidence and a guaranteed result of success.

WE ARE ACE HARDWARE! She showed us that we are the "Ace Hardware" of the memory keeping, story telling, photo book, history recording world. But more than that, we are the leader in customer service, product knowledge, workshop and instructions, and we not only offer just one "part" or "department"...we offer just about everything a family could need to connect and re-connect with each other, a legitimate business opportunity, programs for ALL ages including the I'm An Author for children...and the list goes on. We were once again reminded of the amazing opportunity we have to share person-to-person, home-to-home. (I know...she rocks)

Next was Vicky...Vicky is our fellow leader that was in the accident. Unfortunately she was not physically there to present, but her topic was "Finding Your Hostess". We call her the queen of warm chatter. Her beautiful smile and warm presence attracts hostess from every nook and cranny! She'll be giving her presentation at a later date via conference call. Can't wait to hear what she has to say!!

Then it was my turn. My topic was "Coaching Your Hostess/Success Before You Arrive". I find it a blessing that I've had my share of Hostess Coaching opportunities. That's a good thing in this business. I started out with a great quote from the book "Build It Big". "Deepening your relationship with your hostess can literally transform how you do business and at the same time improve the results you enjoy."

I had 5 areas of coaching that I talked about: What is a hostess?, 24-48-72, Motivation & Appreciation, Coaching Tips, and Communication & Creativity. I personally feel that each of these areas are key to successful gatherings and a successful business. If you'd like to see my handout feel free to leave a comment and I'd love to share it with you!!

Kelly was next and her expertise is sells. She has a vision of the entire sells concept and lots of experience and education. Her specific topic was "Selling: That's What You're There For". So many people have this misconception about working their business and "selling" it's a sin or down right rude to run your own business and SELL! DRIVES ME CRAZY! Sorry....

Kelly had fantastic interactive handout that helped us see where our fears or confidence in sells comes from. She helped us remember what has turned us into Cherish Bound sales "Warriors". I love that word, warrior! Yes, I am a Cherish Bound warrior! Woo-hoo! Okay, back on track. She reminded us that sales is an honorable profession, and passed on this great quote, "If you have nothing to sell, you'd better check your're probably dead!" (not sure who said it, but it's great) She also helped us see the difference between Cherish Bound's features and benefits. Having a clearer understanding of those two really helped me see the bigger picture and will help me "sell" better and be more productive. She had so many amazing tips, obviously I can't post it all.

Last but not the least was Teresa. Teresa is simply a breath of fresh air. Beautiful inside and out...everyone wants to be her when they grow up! She's a professional storyteller by trade, but has become one Cherish Bound's top consultants as well. She closed up the leader presentations by touching on the importance of "Follow Through - Don't Lose It Now".

The first thing she said was "a lack of follow-up is a form of deception". OH! I never-ever thought of it that way. By selling products and services to people we are obligated to follow-up and make sure they get the most out of what they invested in. She also had a great outline revolving around "See It-Plan It-Do It": Visualize each step, Micro Goals, Give yourself credit, Ambitious goals, Failure is not an option, Have fun! Relax, and Be Confident!

She ended with my favorite quote which will wrap up this post....and don't worry I think I have at least 5 more posts to go. This quote is posted to my desk and reminds me to stay focused and believe...

"It is our light, not our darkness, that most frightens us. We ask ourselves, 'who am I to be brilliant, gorgeous, talented, fabulous?' Actually who are you NOT to be? Your playing small does not serve the world. There is nothing enlightening about shrinking so that others won't feel unsure around you. As we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."

--Nelson Mandela

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